Dear Driver is an advocacy project to encourage effective listening and communication between cyclists and motorists.

Dear Driver began as a response to the 2009 Gel Conference Challenge to "improve listening".

A Double Happiness Workgroup was formed to discuss effective listening and to explore creating a proposal for the Gel Conference Challenge.

We met weekly at the Monday co-working sessions at SALT artspace in Manhattan to conceive of this project.

We are using an iterative design process to quickly execute and test out initiatives for Dear Driver. We are seeking feedback to guide us as we develop beyond this initial prototype.

Contact us: respond [at] DearDriver.org

Special Thanks: Susan Oetgen, Tina Kukielski, Stephanie Pereira, Laurence Berg, SALT artspace, & Mark Hurst.

Erik Fabian (Team Lead)
Double Happiness' founder Erik Fabian helps people, brands, and organizations: innovate, collaborate, and build meaningful relationships. He designs events, creates experiences for marketing companies, facilitates groups for brainstorms and research, and helps organizations develop more sustainable businesses with better communication.

As a graduate of the Masters of Fine Art program at the School of the Art Institute of Chicago, Erik's approaches are rooted in the methodologies of contemporary art. He still maintains an art practice that focuses on performance and installation art.

Erik is an occasional biker, and periodic driver, and a constant walker.

Josh Weinstein
Inside Cinema's founder Josh Weinstein is passionate about the use of video as a transformative tool for individuals and organizations. He works as a media artist exploring issues of identity and perception as well as inside organizations driving change, culture and innovation. Inside Cinema uses documentary video to bring business to life and facilitate authentic conversations that allow people to see through a new lens.

Inside Cinema was created after incubating the approach as an employee at American Express in 2000. Business Week profiled his innovative use of video as a tool for culture change with Ivy Ross, one of their “Top 25 Most Innovative Execs.” He has been a guest speaker at the MBA Program at Robins School of Business, SUNY Purchase and many industry conferences. Weinstein’s video work has been exhibited in galleries, museums and film festivals internationally. He is also an avid urban cyclist and has helped many friends start riding safely in New York City.